Filippa K has launched a very nice website to present its Fall09 collection. The navigation begins in a rather cold way, with a tag cloud which asks the visitors from what they get inspiration from. Once the choice is made the experience becomes more interesting and most of all (and fortunately) warmer.
Each shot of the collection is presented with an hotspot that, when clicked, activates a further level of exploration, either a video piece or a text that provides further information on the product, the style or the fabric.
I really like the personality of the website. Of course photography does an important job here, but I also appreciate the fact that each garment is presented with a mood, an ispiration that goes beyond the simple shot.
Sound design also plays a relevant role in the experience, creating a relaxing and charming atmosphere that perfectly fits the brand. Well done, Filippa!
The agency is Daytona.