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Interactive marketing and other great advertising ideas since 2003
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September 05, 2009
Halo 3 "We Are ODST"

I love Halo 3 ads, it amazes me how they advertise a game in a film style and using the top places for gamers (like IGN.com on the net or at Xbox Live from the console itself), even better than many movies. This is the latest one for "Halo 3: ODST", to be released by the end of this month:

Comments on this entry

Better than many movies? Hardly surprising that ad agencies make better ads than Hollywood!

Posted by: Al at September 6, 2009 08:15 PM

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Actually Al, the director is a Hollywood director, the director of the last batch was a Hollywood director. Bungie aproaches young and upcoming directors to create this material for them, so in fact these are not being made by "ad firms" but by young indie short film makers.

Posted by: Matt at September 10, 2009 03:37 PM

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It's ridiculous how Halo fans (myself included) were clamouring to see the extended cut - which was only an additional minute of footage.

I must have watched the first trailer like 20 times on my browswer, downloaded it via Xbox LIVE (for safekeeping) and watched the extended version at least another dozen times.

I guess we were all excited about watching it because it simply prolonged the experience.

Posted by: Suffian at September 17, 2009 07:29 AM

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