adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

September 07, 2009
Mentos: the kiss kamasutra

In Brazil, Mentos has recently launched a retro style viral campaign to promote its Power Kiss candies. A teaser video posted on Youtube promotes a series of lessons to be learned following the "Kamasutra do Beijo" (kiss Kamasutra) instructions.

The course can be purchased on VHS for just $3.50, and it comes with a pack of Mentos.
Unfortunately, despite the very good concept the Web experience is very disappointing. Don't waste your time visiting the website, the video "teaser" says it all...



Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog