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September 15, 2009
The Index - Puma

Maybe you remember a site called "Sexy politics", a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.


So, being available online or as an iPhone app, this thing called "The Index" works as follows: the worst the economic indexes are going, the less clothes the models will wear. And the opposite.

So, as they say, if you lose your shirt, at least the models will do so. Here's a little video on how the app works:

(thx Diego!)

Comments on this entry

Great idea and beautifully executed... But at over 200mb it's a wack of a download!

Posted by: Paul jason at September 15, 2009 08:35 PM


i tried to download it from the phone itself and i got the message "it's bigger than 10Mb", but i didn't know it was SO much bigger haha

Posted by: Daniel Granatta at September 15, 2009 09:02 PM


Oh it's big alright! I just wonder if there's a better way to call in the video rather than download it all at one time! Has anyone actually managed to download and install?

Posted by: Paul jason at September 16, 2009 07:31 AM


actually i did! the image is a screenshot from my cellphone, but i always get the same girl and the same boy, don't know if i have to download yet another 200Mb LOL

Posted by: Daniel Granatta at September 16, 2009 04:05 PM


the App is fun but i am waiting for the website to launch this week.
more markets more beautiful women.

Posted by: jack at September 21, 2009 05:03 PM


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