Today Nike Sportswear is releasing two new videos -Adverblog readers are the first to discover- to promote its Hoodie AW77, a sweatshirt. Each one presents the success story of a French athlete in a non traditional way. I accept I may not be entirely objective as it is a French campaign I am working on, but I really think Duke made a great job. Good concept of storytelling, cool graphics, and nice music conception.
The first one is on the Man United left wingback Patrice Evra. Here is his story :
The second one highlights rugby fullback Maxime Medard's story in a totally different way :
A web widget, or to avoid semantic debates, let's call it a vidget -for video gadget- will also be used in the next days, showing these videos but also interviews of Evra and Medard, explaining their stories.