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Interactive marketing and other great advertising ideas since 2003
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October 11, 2009
Battle for Milkquarious

Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this piece was submitted to festivals. It's a banner, but also a viral intended video, or a landing page or even an online branded content... but in the end, who cares about that?


Now, that was the first thing i thought when i saw a new website continuing the adventures of White Gold and Got Milk?, the one where Goodby Silverstein & Partners and Hi-ReS! have teamed up to create the first opera rock about milk: The Battle for Milkquarious, an hilarious and insightful (about milk) movie with new stories coming from the trip of White Tiger trying to save his beloved Strawberry Summers and finally discovering a terrible secret (LOL)

Besides that, there's plenty of information and stuff on how to relive each scene, making-off, and so on, in a fantastic experience even though it's not very much interactive, but the film is so great that does anybody care?

As in previous cases such as this one and this other one, "Battle for Milkquarious" is an online film shown under a URL instead of being in a video website, and i spent like twenty minutes in it because it was entertaining enough as to catch my attention that long, even if i don't know, again, the category of that.

Comments on this entry

his name is white GOLD...

Posted by: tom at October 12, 2009 04:11 PM


thanks Tom! i updated it :)

Posted by: Daniel Granatta at October 12, 2009 04:47 PM


White Gold is probably one of the most amazing advertising campaigns, just for it's sheer audacity. I love the stuff.

Posted by: jddennis at October 19, 2009 05:43 AM


"opera rock"???

Don't you mean, "rock opera"?

Posted by: Cinco Jotas at October 19, 2009 06:14 AM


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