The title of this post could apply to a lot of situations. But this time we stick to the easiest link: garbage we produce in our daily life as consumers. Let's face it, it's a lot. It's a monster quantity, bigger than a human being. But this amount of garbage can be reduced if only we start thinking before buying our goods. So let's have a look at the campaign launched in France by DDB Paris to teach consumers a smart behavior in order to produce less garbage and create a "smaller monster".

The problem is : until industrials will not make an effort to reduce packaging's sizes, we won't be able to shrink our yearly production of garbages...

Posted by: Jean at October 19, 2009 01:50 PM

Even though, I can't understand what they're saying in the videos, I still think they are really good. It's entertaining but still gets the message across. Also I like how it tells you how to reduce waste rather than just say why it is important to reduce waste. I also like the idea that the website is more informative than entertaining because it makes the message that much stronger.

Posted by: Marissa at October 20, 2009 04:11 AM