From Oz - I'm sure I've seen this type of idea before (the freeze motion to view product details but can't remember where - was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue - a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store.
Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).