The next level of gaming is social gaming. The next level of Facebook is probably attempting to become "the WEB" with no need for you to browse content anywhere else. The next level of sports marketing is giving you the opportunity to become a football star, if not in real life (see The Chance project), at least in the virtual world. All of this is summed up in I AM PLAYR an immersive social football gaming that will launch over the next few weeks.
Looking at the trailer, the project seems to be super promising (and not only because Nike is highly involved in this :-) But the question is whether this kind of social game will actually prove engaging to the picky audience of 14 to 18 years old football players wannabe who, as The Next Web points out, have shown no interest neither Mafia Wars nor Farmville.