I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn't expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:

funny stuff!

Posted by: greg abramovic at December 13, 2010 06:07 PM

Arnotts did this for Tim Tams in Australia years ago. There are no new ideas any more it seems.

Posted by: Nathan at December 13, 2010 06:41 PM