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Interactive marketing and other great advertising ideas since 2003
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May 25, 2010
Go Beyond Borders Project - The fall of the Berlin Wall

Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon.

But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.

May 21, 2010
Nike Write the Future

Less than one month to World Cup. Nike does it again, an amazing short movie, in my opinion the best football TVC ever. Kudos to my friends Coach Balleri & Colin for writing the future with the support of WK.

May 18, 2010
Hit the road

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world's main cities.
It's on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.


The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos.
The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.

HarleyDavidson 360.jpg

May 12, 2010
Jillz loves football

You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn't allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.

May 10, 2010
Capital FM

Fun little project we've just launched for Capital FM in the UK to promote their Summertime Ball. Unscramble the artists appearing by getting your friends to visit your page. The image is refreshed constantly depending on how many people are visiting the page and obviously all the tools are there to spread the word.


May 05, 2010
Most Awesomest Thing Ever

The Most Awesomest Thing Ever is scouring the universe for the Most Awesomest Thing. Ever. Determine the champions of this everlasting battle, or nominate your own contenders.


May 04, 2010
Tom Tom and the voice of Darth Vader

I loved the way that Tom Tom introduced that new feature of customizing your GPS device with some voices from Star Wars characters:

New Google Chrome is fast

How fast? and compared to what? Check it out in this video:

Are looking for more cool interactive ideas? Check the archives

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