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Interactive marketing and other great advertising ideas since 2003
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July 28, 2010
Bacardi "True originals"

A misterious character is looking for the world's best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, "The Hummingbird", check the previous link to see updates and more content.

(via LatinSpots)

July 27, 2010
Mad Men is back


The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:

+ a periodic table of Mad Men references, to stay updated of everything's going on (via Flavorwire)

+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce

+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters

+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).

July 24, 2010
Coke Burn "Ride"

Although told as some skaters' flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again.

The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don't think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.

Copy and Paste

Oh dear... the best copy and paste ad I've seen, ever!! thanks Ash

Here is the rip - TV3 in NZ followed by the PlatStation3 ad - creepy! If you don't know PS3 was first...

July 22, 2010
Introducing the iOscars


Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?

(via BBH Labs and Freedom and Partners)

Study like a scholar, scholar

A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):

July 17, 2010
UNICEF Installs Dirty Water Vending Machine In Manhattan

July 16, 2010
World Vision does Old Spice

Tim Costello does Old Spice.

July 13, 2010
Old Spice guy get's personal

Old Spice is doing pretty well with it's recent video series, starring Isaiah "The Man Your Man Could Smell Like" Mustafa. Since February this year, they posted just over 20 video's on their YouTube channel, including a Cannes Grand Prix Film. All of the video's are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video's (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real 'I now who you are, and what you are up to' kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.

July 09, 2010
Cadbury round YouTube player

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.


Kind of a way to think "out of the box".
Too bad you can't embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again.
This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

July 07, 2010
Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.


July 06, 2010
Drink Blood

Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.


July 01, 2010
Nike Write the future / Digital pinball

Love this digital pinball done by DoubleYou for Nike Spain, as a part of their country adaptation for the gigantic Write the future campaign, looks like digital content within an analog container is becoming kind of cool these days.

Google Chrome Fastball

Google takes online gaming to a next level with this interactive, on product and fun challenge. All in favor of their fast Chrome browser, just like they did with the speed test commercial shown below. Go and play, you'll like it too.

Are looking for more cool interactive ideas? Check the archives

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