Life's more fun when you're keeping score. It's true, and that's why Puma, via Droga5 New York, has created Life Scoreboard, the first ever online and mobile program that allows you to score all aspects of life. You can officially track who is better at ping-pong - you or your brother, who can eat more cheese - you or your roommate, or who is worse at life - socialites or reality TV stars.
Check it out
In the middle of this complex media landscape and all of that social-media jargon, it's always refreshing to see that traditional "websites" can still do really well, like this "Nike Better World" done by W+K Portland that showcases different efforts from the brand trying to make the world a better place through sport.
Fast and easy check-in with your mobile phone with Gol Airlines. What a better way to explain this feature than to transform your phone in a remote control to pilot a plane? Of course online, of course in an interactive way and, most importantly, taking a banner to the next level.
Enjoy this nice idea by AlmapBBDO for a Gol campaign that stayed online for five days generating an average of 2500 calls per day.
Last year One Club invited top digital creatives to cull the best interactive work from from the past decade of One Show Interactive winners. Over 75 pieces were nominated, judges voted for their favorites, and the top ten pieces were determined.
Go take a look at some of the inside stories of the selected works.
AKQA's NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience.
24 hours through the eyes of an homeless person. A video experience, immersive, touchy and quite eye-opening. Getting off the streets is very difficult, but most of people do not realize this and blame homeless for being too lazy to start a new life. Samusocial with the help of Publicis created a 24 hours film reconstructing the entire day in the life of an homeless person: his struggles to get food, to keep clean, to move, to sleep, to survive. Try the experience yourself in real time. You probably won't watch it for more than a couple of minutes, then you will try to escape. But it's not easy to escape the street. Learn it.
A simple yet powerful idea, Lali Rondalla's audiotales is a series of small sound adventures created for children aged 0 to 8 years. Each story in the site (only in spanish and catala, by the moment) is designed to immerse them (through the little customization of using the child's name) in imaginary worlds where they'll live little fun experiences to help them learn universal values such as sharing knowledge, being brave and helping others, as well as aspects of our own time and respect for nature and cultural and racial diversity.