NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience.
A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co; for Camper, called "Have a Camper Day", where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch.
From Belgium, a great idea that will probably just remain a brilliant advertising idea. Young people tend to drive fast when they listen to music. So the Belgian road safety organization Parents of Child Road Victims has created an iPhone application that plays music and adapts the pace the song to the driver's speed.
When the driver drives too fast the music slows down or even stops if the speed is over 10 km/h than the speed limit. Great, fantastic idea. But why should I use an application to play music in my car that gets annoying when I'm driving too fast? Looks to be this is a good example of a useless brillant idea. Or maybe rather than an iPhone app you will uninstall after 10 minutes, this should become a mandatory feature for music players installed on cars (regardless of the drivers' age). What do you think?
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?
Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some "Nike experts", but leaving it open for you to update the content with your own suggestions of what a "true city" should be.
Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Here's a little trailer to the app:
Maybe you remember a site called "Sexy politics", a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.
So, being available online or as an iPhone app, this thing called "The Index" works as follows: the worst the economic indexes are going, the less clothes the models will wear. And the opposite.
It really took so long having an app to configure and order your pizza from a mobile phone, which is kind of weird because in the US you even can order a pizza from TiVo. But last week, Pizza Hut launched this fantastic app developed by IMC2 in which you can also play games while you wait for the pizza to arrive:
As a suggestion, wouldn't be funny (and useful) that we could track where the pizza is through one of these maps applications too?
In the UK the COI and Department for Children, Schools and Families (DCSF) have just launched a mobile drama series to teach teenagers the importance of using condoms. After signing up on Thmbnls' website users will start following the 22 weeks long series. Every Friday they will receive an sms to download and watch the latest 60" episode.
Thmbnls talks about the lives of 6 teenagers touching issues such as sex, unwanted pregnancy and sexually and transmitted infections.
I apologise, but I need again some space for self promotion...
I'm very proud to share with you Nike Goal, an application for the iPhone that we at Nike Italy developed together with the Italian agency H-Art. Nike Goal has launched only seven days ago, with no press release, no promotion at all, but it's already one of the most downloaded free applications on iTunes Apps Store Italia.
Nike Goal is an application that brings the world of Nikefootball.com live on your iPhone. It features live scores from the Serie A matches, highlighting the goals by Nike players and showing the boot they are wearing. On top of this, Nike Goal features also all the latest news about Nike products, players and stories. And this is just the beginning, we have a lot of ideas to make it richer, more interactive and fun to use!
CNET has an interesting article on big consumer brands gradually moving their attention to mobile phones. Cell phones offer the possibility of establishing a direct relationship with customers, and brands obviously hope to take advantage of such opportunity. However, jumping on the mobile bandwagon is not for everyone. As some expert point out, branded content needs to be relevant and high-quality in order to succeed. As you know, content is expensive to produce and, when it comes to mobile phones, it also gets expensive to deliver. This means brands really need to understand whether such investment is worth or not, in terms of ROI but also of brand strenght over time.