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Interactive marketing and other great advertising ideas since 2003
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December 20, 2010
IAB - Privacy Matters


Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB.

(via Fernando Comet)

Hotmail Spain: to change so you could like them more


This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim "we've changed so you'd like us more", a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again:

The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it's true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i've seen coming from Spain lately.

December 09, 2010
Streetview Sudan

Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn't realize that Streetview Sudan is far from fun.

Screen shot 2010-12-09 at 3.39.05 PM.png

After the click you can see the translated text.

Continue reading... "Streetview Sudan"

December 03, 2010
Live Christmas cards

Another online campaign that taps into the live element. This time it's the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera's on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!


November 10, 2010
AACD "Unique Types"

This one is a lovely one. The AACD (Association for the Assistance of Disabled Children) is a non-profit organization that has been providing assistance to people with disabilities for the last 60 years. It is the main treatment and research center, and probably the greatest Brazilian benchmark for the social inclusion of disabled people.

Then, Agencia Click Isobar invited designers around the world to create Unique Types, very special versions of fonts inspired on the AACD children. All the fonts were created under Creative Commons and may be used freely and at no cost. Designers, Agencies, Advertisers and Media Vehicles worked together to implement the project, being the fonts created, used in advertising ads and published. Once they are published, part of the ad's revenue goes to AACD.

November 05, 2010
Update the rainbow

Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you'll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.

Screen shot 2010-11-05 at 4.51.37 PM.png

August 27, 2010
Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.

Screen shot 2010-08-27 at 10.06.19 AM.png

August 19, 2010
Chatroulette strikes back

Although the hype is gone..., you still remember of Chatroulette, don't you? If not, let me tell you that it's still alive and yet there are some brands (a couple of examples here) using its random nature to connect with people out there.

The first one is this action to promote "The last exorcism" movie:

Continue reading... "Chatroulette strikes back"

August 04, 2010
Sly takes over YouTube

It's hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with the related video's, the pause button and the 'don't forget to share' part are great. This interview is over!.

Screen shot 2010-08-04 at 10.04.55 AM.png

March 31, 2010
Absolut and Spike Jonze

have put together a short film called Im Here. It is a 30-minute love story about the relationship between two robots living in L.A. The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day.

I like the way they've created hype around the content by mirroring the offline cinema experience but i think the client may have panicked at the number of people being turned away because it's now on every two hours... Still 230,000 people viewed on it's first weekend so it's doing better than a lot of offline movies. Check it out here


March 18, 2010
Vodafone TreSesti

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

March 12, 2010
The Ivan Brothers and the March Madness

It's March, and if you like basketball you'll probably know that March it's time for the NCAA Basketball Tournament, the famous "March Madness". "The Ivan Brothers" is the first video of a smart campaign brought by Capital One Venture Card.

January 20, 2010
Panasonic 8x Life


How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom.

With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.

(via One Show Interactive)

November 16, 2009

Hit the bitch

October 06, 2009

Rolighetsteorin: Volkswagen and the happy people

September 27, 2009

Fifa 10 and the smart media partnership

September 25, 2009

Kill the CPM?

September 24, 2009

Sleepless at Playground

September 23, 2009

Quique the head

September 17, 2009

Upgrade a stranger

September 10, 2009

Antwerp Central in pixel art

September 07, 2009

When online is so important even if it's not that important

August 27, 2009

The profiler

July 20, 2009

VW: real life interactive TV

July 15, 2009

Stockholm Pride

July 07, 2009

Travelling meets Radiohead: Atrapalo

June 27, 2009

"The best job in the world" vs "Professional fan"

June 25, 2009

Philips vs Twitter

June 22, 2009

IKEA's bedroom secrets

June 02, 2009

HP and the Power to change with a widget

May 12, 2009

Terminator Salvation plays "with" Twitter

April 17, 2009

Vodafone UK: If i ruled the world

April 15, 2009

Mahou's Wikipeli, a 2.0 movie

Philips: Cinematic Viewing Experience

March 12, 2009

The year the whole world went away

March 10, 2009

Killzone 2: World Wide War

February 19, 2009

Vamos, vamos, Argentina!

Rock hard and build your future

February 06, 2009

Onitsuka Tiger launches the Zodiac Race

January 27, 2009

Skoda Octavia Remote Control

January 14, 2009

That monster, love

December 15, 2008

Flemish Liberation Army Against Freedom

Simon's sister's dog

November 07, 2008

No Hunger

October 24, 2008

Meet The Beckers

October 20, 2008

Axe Dry France : Canadairman

September 29, 2008

Volvo's RUSH

September 25, 2008

Diesel's Dirty 30 party

September 23, 2008

Wario Land - Shake it

September 12, 2008

Run Cactus Kid, Run by Oasis

June 21, 2008

Absolut Colors of "coming out"

May 06, 2008

The AXE Cottage

March 06, 2008

Horseltest Red Cross

February 28, 2008

Axe Pulse Tester

February 27, 2008

KLM: Stop the Hassle

February 18, 2008

Beatboxing with Tele2

December 14, 2007

Fireworks from Holland

December 05, 2007

When banners become "alive"...


November 01, 2007

Good Things Should Never End

October 25, 2007

EU starts NicoMarket

October 03, 2007

Go green with Virgin Trains

August 30, 2007

Dutch touch on Nike T90 campaign

August 17, 2007

Diesel, Fuel For Life

August 14, 2007

England's Real Passion

Sporting wants you

July 03, 2007

Simpsons Movie is coming

May 22, 2007

Essence Beach Showercam

April 26, 2007

For review:

April 25, 2007

Get some nuts, you fool!

April 05, 2007

Le Duel

March 27, 2007

Do you really want to futurize yourself?

March 15, 2007

Ray-Ban, Never Hide

March 14, 2007

The Wall Street Journey

March 08, 2007

This Is Living

February 12, 2007

Dove, old yet still sexy but not sincere

February 11, 2007

Young Frankenstein against music piracy

February 07, 2007

Enjoy the MotoSpeed

January 22, 2007

Heidies for successful living!

January 10, 2007

Steve Jobs 2007 Keynote

December 18, 2006

Year of the pig

November 21, 2006

The time traveller, great put-on or real?

November 01, 2006

Bad hair day with Opel Tigra

October 24, 2006

MSN kills the SMS

May 02, 2006

Kiss my "six pack"

April 06, 2006

New Megan, weird but interesting (link now ok)

March 30, 2006

Heineken meets Google (again)

March 10, 2006

Mammut Mount Everest Viral

March 05, 2006

Be kind to smokers, they already have a short life.

March 03, 2006

Red Card for American Express

February 23, 2006

Renault: pretty annoying

February 17, 2006

Need more space?

February 06, 2006

The biggest German football team ever

February 02, 2006

Mercedes-Benz launches Videocast

January 31, 2006

Online communication against junk food

The Lemmings are back

January 27, 2006

The crazy lovely football by Onitsuka Tiger

January 26, 2006

The Brera Machine Warriors

January 25, 2006

Volkswagen US podcasting for Motor Show

January 23, 2006

Talking shoes from K-Swiss

December 28, 2005

Amnesty Makes Some Noise

December 11, 2005

Change Me by Getty Images

November 03, 2005

Hello Moto, 3G is here!

October 24, 2005

Blaupunkt: advergame and viral video on

October 13, 2005

Talk Town against child abuse

October 05, 2005

Adidas Megaride, mega disappointment

September 26, 2005

Pepsi's sense of humor

September 21, 2005

Online campaign for the BBC

September 15, 2005

BMW Italy: new campaign, old mistakes

September 10, 2005

Online campaigns for Sony Playstation

August 23, 2005

Online campaign for Revolver movie

August 14, 2005

Sony Ericsson "Soundtrack to your life" campaign

August 09, 2005

The Guardian targets US users with satyric ads

July 22, 2005

Get ready for Mercedes Benz World

July 19, 2005

Sony EU summer promotion not so pan-European

June 16, 2005

The "One" campaign goes online

June 08, 2005

GM and the "No Worries" campaign

June 02, 2005

Sun Microsystems promotes StarOffice in Spain

May 31, 2005

McD: what's the fruit buzz?

May 26, 2005

Playstation and the "Summer of Freedom"

Wanadoo starts online campaign in the UK

May 19, 2005

Saab targets young (rich) families

May 18, 2005

Easy Fridays for Nivea

New campaign for LA Gear

O2 promotes the Pay&Go; Sim online

May 17, 2005


May 13, 2005

Xbox runs promotion full of interactive videos

May 04, 2005

Online campaign for RAS Insurance

April 25, 2005

Ikea online with Profero

April 21, 2005

Sony, the new Walkman is online

April 15, 2005

"Be cool" and the strange promotion

April 13, 2005

The horror is online

A sweepstake for American Airlines

April 04, 2005

Online push for T-Mobile

March 13, 2005

Discovery Channel promotes the "Dragons"

February 25, 2005

Cisco's new campaign hacks the hacker

February 12, 2005

Nintendo gets ready for European online push

February 11, 2005

Shark Tale dvd promoted online

February 03, 2005

Nivea proves successful in targeting gay people

February 02, 2005

Samsung looks for the best mobile gamer

January 31, 2005

Lufthansa flies high with Profero

January 27, 2005

Online campaign to support Tsunami's victims

January 26, 2005

New online push for Mini

January 25, 2005

A special heart for Valentine's Day

January 22, 2005

MSN Italia promotes Messenger

January 12, 2005

Ing Direct Italia: 3m Euros online

December 10, 2004

Spot the Vegan

Burger King offers coupons on the Web

December 01, 2004

Make love, Not Spam (and beware of hackers)

November 17, 2004

Travel with taste with Europcar

November 15, 2004

The new Honda Fr-V is online

November 11, 2004

Branding campaign for Kotex

Sweet online ads

November 10, 2004

Come on, let's fly

October 20, 2004

Unilever presents the 'Health Hub'

October 19, 2004

BA flies high (online)

October 08, 2004

Ikea advertises online in Italy

October 07, 2004

First Kelkoo, than buy

October 05, 2004


September 30, 2004

Van Helsing's DVD promoted online

September 03, 2004

AOL Germany: why wait?

August 26, 2004

Follow your own star: a success

July 29, 2004

Anti-smoking campaign for kids

July 28, 2004

Online ads for Pickwick Ice Tea

July 27, 2004

Rich media for KIA

July 26, 2004

Audi presents "I, Robot"

July 24, 2004

Online campaign for Vodafone Spain

July 23, 2004

Samsung: 'Get 2 � Pay 1'

Saab pushes it hard online

July 02, 2004

Fanta's rich media

July 01, 2004

Spain: the new N-Gage

June 22, 2004

C2: low calories, high interactivity

June 21, 2004

The German Spiderman 2 is online

KLM's plans on

June 16, 2004

Barclaycard's online promotion

June 04, 2004

Skyscrapers for Lufthansa

MSN promotes Schrek 2

June 03, 2004

Sharp: ads for emails

June 02, 2004

Nike scores with Lycos Spain

May 30, 2004

Rich media for Sharp's PDA

May 25, 2004

Easy ringtones for Virgin Mobile

May 19, 2004

Troy's online promotion

May 12, 2004

H&M;'s "Divided" online campaign

March 17, 2004

Fiat signs deal with

March 15, 2004

Online ads for fresh breath

March 10, 2004

Do more than just watch

L'Or�eal winning interactivity

March 09, 2004

British Red Cross' first banner

Play Export Extreme

March 08, 2004

New snack promoted online

March 03, 2004

Focus on Deep Focus

March 01, 2004

Ameritrade to launch "Last Market Hour"

February 28, 2004

Diesel loves nature (while it lasts)

February 20, 2004

BBC Mundo online push

February 18, 2004

Visa partners with MSN for online push

February 16, 2004

Standard Life Bank starts online campaign

February 09, 2004

Monster's new campaign

January 29, 2004

Golf's birthday celebrated online

January 23, 2004

Cisco running online ads

January 15, 2004

Yell launches web-push

January 08, 2004

Travelocity's campaign to regain... "velocity"

January 07, 2004

Yahoo! takes it "personal"

A "road" promoted online

Evian: "Detox" campaign online

December 30, 2003

It's better with the Butterfly

December 14, 2003

Cheerios targets new mothers online

December 11, 2003

Automakers: go where the prospect is (Volvo docet)

December 09, 2003

Nappies's online promotion

November 19, 2003

Kill Bill and rich media ads

November 17, 2003

Fiat presents its "Idea" online

November 13, 2003

Sony Vaio TV online promotion

November 11, 2003

Lego's online promotion

November 04, 2003

Honda presents 'Critical Decisions' campaign on MSN

October 07, 2003

Whodunit? runs exclusively online in Europe

October 02, 2003

Mercury Minivan online promotion online campaign

September 24, 2003

Mazda: targeting thirtysomethings online

September 23, 2003

British Airways promotes its business class online

Xbox: It�s good to play together

September 19, 2003

Volvo S40 online promotion in Italy

September 16, 2003

Is traffic enough?

September 12, 2003

Disney picks Lycos Europe to promote the Pirates

Successful Pointroll

September 05, 2003

Ford F-150 online promotion

September 02, 2003

Online campaigns of the week

September 01, 2003

A campaign with "class"

August 25, 2003

Jose Cuervo "Endless Summer" Campaign

August 20, 2003

Zuji new campaign by M&C; Saatchi

July 24, 2003

New below-the-line campaign by Virgin Atlantic

July 22, 2003

Sony goes viral

July 21, 2003

ING Direct new online campaign

July 18, 2003

Buy a New Beetle, get an iPod

July 17, 2003

Celebrating Bruce Lee online

July 13, 2003

Chrysler Deploys Interactive for Crossfire

July 09, 2003

Looking for a memorable online campaign

July 03, 2003

Volvo picks Flashtalking

July 01, 2003

Campaign of the month: Audi A8

June 28, 2003

Rich media for MINI

June 26, 2003

Talking about intromercials

Sony Ericsson campaign to present new game phone

June 24, 2003

Nissan goes online in Europe

June 23, 2003

Profero on board for Lufthansa campaign

June 20, 2003

Reebok Launches Online Crime-Caper Campaign

June 16, 2003

Online political advertising

The Hulk promotion online

June 04, 2003

United Airlines: new advertising campaign

June 01, 2003

IAB: here comes the branding campaign

May 20, 2003

Faster. Easier. Bingo.

May 19, 2003 it's an "Happy Hour"

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