The Leicestershire Teenage Pregnancy Partnership has launched a Mario Bros style video campaign to raise awareness of safe sex among teenagers. The idea is nice and certainly catchy for people of my age but, as Tom on Osocio points out, it might not really talk to the target it was thought to connect.
Anyway, nevermind, I think the real issue with in the video is the fact that neither pregnacy nor AIDS are explicitly mentioned and that's the real pity. I believe educational campaigns should definitely look for catchy creative ideas, but they should not forget to be also quite didascalic in the message in sending their message out.
This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was "Cuautehmoc" (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as "El indio" ("The indian", because of the character on the label). And in the end, the brand decided to rename itself as "Indio".
In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so "Etiquetas" is a website containing some stories we created for each label, i.e., the "Loteria" ("lottery") one:
I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.
A simple and smart idea on how to drive sales straight from an online content, there is further info here.
A misterious character is looking for the world's best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, "The Hummingbird", check the previous link to see updates and more content.
Although told as some skaters' flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again.
The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don't think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?