adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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January 04, 2011
LEGO: The Brick Thief

A new one from Pereira & O'Dell for Lego, lovely isn't it?

December 13, 2010
Lady Dior - Lady Grey London

I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen:

You'll find further information (including a making-of) at Lady Dior website.

December 10, 2010
Safe sex in 8bit

The Leicestershire Teenage Pregnancy Partnership has launched a Mario Bros style video campaign to raise awareness of safe sex among teenagers. The idea is nice and certainly catchy for people of my age but, as Tom on Osocio points out, it might not really talk to the target it was thought to connect.

Anyway, nevermind, I think the real issue with in the video is the fact that neither pregnacy nor AIDS are explicitly mentioned and that's the real pity. I believe educational campaigns should definitely look for catchy creative ideas, but they should not forget to be also quite didascalic in the message in sending their message out.

December 07, 2010
Moleskine in stop motion

This promo video for Moleskine mini planners is even cooler than the product itself. Which is kind of impossible :-)

Lovely work by Rogier Wieland spotted via Fubiz.

December 02, 2010
A life, for the World AIDS Day

I'm one day late with this, but I don't think it's a problem. I love this work by TBWA Paris for the World AIDS Day.

Help me spreading the word about this video. Let's spread the word about prevention.

November 04, 2010
Etiquetas for Indio beer


This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was "Cuautehmoc" (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as "El indio" ("The indian", because of the character on the label). And in the end, the brand decided to rename itself as "Indio".

In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so "Etiquetas" is a website containing some stories we created for each label, i.e., the "Loteria" ("lottery") one:

You can check the other ones at "Etiquetas" website.

October 01, 2010
Mr. Pink

Lovely and funny ad from Fuel Lisbon, to promote Queer Lisboa, The Lisbon Gay and Lesbian Film Festival.

A great spoof from the memorable scene where each name is chosen in Tarantino's Reservoir Dogs.

(via Latinspots)

September 29, 2010
Youtique for French Connection


I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.

A simple and smart idea on how to drive sales straight from an online content, there is further info here.

Thx Emma!

July 28, 2010
Bacardi "True originals"

A misterious character is looking for the world's best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, "The Hummingbird", check the previous link to see updates and more content.

(via LatinSpots)

July 24, 2010
Coke Burn "Ride"

Although told as some skaters' flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again.

The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don't think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.

July 22, 2010
Introducing the iOscars


Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?

(via BBH Labs and Freedom and Partners)

Study like a scholar, scholar

A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):

June 02, 2010
Axe Rise Up : Look closely at this guy

In the following video, look closely at the guy, till the end :

Continue reading... "Axe Rise Up : Look closely at this guy"

June 02, 2010

Nike - ABUKU

May 21, 2010

Nike Write the Future

April 01, 2010

The Secret behind Nike Air

March 15, 2010

Nissan Qashqai (very) rich media

March 12, 2010

Hot Wheels Custom Motors Cup Challenge

March 08, 2010

BMW Experiment

March 04, 2010

OK Go and their viral videos

March 02, 2010

Bank run, an interactive movie

February 28, 2010


February 22, 2010

Nolan's cheddar

February 17, 2010

UGC based campaigns are still hot

February 09, 2010

Interactive basketball on Youtube

January 24, 2010

Text for Haiti

January 23, 2010

The games we play

January 20, 2010

Agains AIDS, condom

January 12, 2010

Lego Click and the Big Ideas

October 22, 2009

Martini Moments

October 13, 2009

Online media: think rich!

September 26, 2009

Paul Smith and Evian more than a bottle

All to be safe

September 17, 2009

Nike Sportswear AW77 (France)

September 11, 2009

The world's hardest job

September 03, 2009

Big ideas begin on paper

August 31, 2009

Placebo and the music videos industry

August 25, 2009

The Killers and MTV EXIT

August 23, 2009

American Apparel: ecommerce meets Youtube

July 21, 2009

The IAM1 Journey

July 15, 2009

Snoop Dogg is touring this summer

June 03, 2009

Aesop according to Nikefootball

April 27, 2009

Honda makes Vimeo shine

Running with James Jarvis

April 21, 2009

We'd better shop online

March 17, 2009

Coach K and NIKEiD

March 05, 2009

Amazing tricks by French Nike athletes

February 22, 2009

The day i became a pariah

February 14, 2009

Saxso Funny videos

January 13, 2009

A day in the life of a vagina

December 30, 2008

Screensavers Race

YouTube Doubler

November 26, 2008

Bruce Lee plays ping pong, own style, for Nokia

October 31, 2008

AC/DC rocks!

October 20, 2008

Axe Dry France : Canadairman

October 16, 2008

Sony Bravia: Domino CIty

July 26, 2008

BBC: Journey to the West

June 26, 2008

Spain vs Russia

June 20, 2008

The Secret Location

A new "Next Level" video

March 16, 2008

Damn soccer boots

March 14, 2008

Adidas Originals Games

February 07, 2008

Adidas: Adi Dassler

January 28, 2008

Ultimate KitKat break

November 22, 2007

Mr. T goes WoW

November 17, 2007

Virtual whisky tasting

October 17, 2007

Diesel's disco dance lessons

October 11, 2007

The Pet Shop Boys, Orwell and the QR codes

October 07, 2007

Human After All

October 01, 2007

Dove launches Evolution follow-up

August 02, 2007

Green Tea Partay

April 16, 2007

Converse goes on USB

March 30, 2007

First Joost commercial

January 06, 2007

Ignite the web

December 21, 2006

One Green Bottle

December 12, 2006

Jacqmotte 's new Finest Selection

October 09, 2006

Web-video spots, yes or not?

June 30, 2006

Coke’s Happiness Factory

December 04, 2005

IAB releases broadband video guidelines

June 21, 2005

CNN: free videos, longer ads

May 31, 2005

Video ads for Charles Schwab

May 16, 2005

Video advertising: a new way to connect with customers

April 12, 2005

Clickable web video spots to be launched in May

February 21, 2005

All Things Video

February 11, 2005

The new Levi's spot on MSN

January 21, 2005

Video ads ready to explode

December 08, 2004

Starbucks: The Red Cup

November 22, 2004

The Hot Dog revenge

November 12, 2004

Pfizer's online video campaign

July 28, 2004

Video ads innovation for Pointroll

June 25, 2004

A "lobby" pushing for video ads

June 05, 2004

Webisodes: welcome creativity!

May 27, 2004

Video ads have a bright future

May 21, 2004

Seinfeld stars in web ad

May 17, 2004

Unicast ready to launch interactive video ads

May 11, 2004

Introducing "Close Shaves" webisodes

April 07, 2004

Gothika disturbing ads on Hotmail

March 12, 2004

Video ads: get ready

January 21, 2004

Unicast presents the video commercial

January 08, 2004

MSN to provide new advertising spaces

November 04, 2003

Honda presents 'Critical Decisions' campaign on MSN

October 07, 2003

Whodunit? runs exclusively online in Europe

September 08, 2003

Get ready for video-email ads

September 04, 2003

Video: The Future of Online Advertising?

August 28, 2003

Successful video-email campaign by Land Rover

August 26, 2003

Crime, let's bring it down� campaign

August 07, 2003

Vauxhall Motors streams tv spots

July 21, 2003

ING Direct new online campaign

Are looking for more cool interactive ideas? Check the archives

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