I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac 'til this moment)
Martini Netherlands released this entertaining film, featuring some pretty people having their 'Martini Moments'. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more..
Maybe more for the media guys, but it's countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called "Let's kill the CPM" by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn't be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.
There is a lot of controversy going on about the supposed ad from DDB Brazil for WWF, about the 9/11 and tsunami disasters. So far, it was only a print ad. But now a full commercial pops up, which doesn't make things any easier for WWF.
I don't know why but i've spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time... even full-screen size... also, it's really funny the variation in the number of users depending on the puppies being on screen or not
I guess there must be an advertising lesson somewhere in this content... or is it just that they are adorable... ? Whatever, it would very interesting the exposure that a brand would get if they appeared somewhere on the screen... or is this the kind of thing that being sponsored is not worthy anymore?