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Interactive marketing and other great advertising ideas since 2003
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January 11, 2010
All the Uniqlo projects


A fantastic resource, a compilation of all the Uniqlo digital projects from 2007.

(via @FWA)

November 23, 2009
Herraiz Soto and Ommwriter, the text editor

I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac 'til this moment)

A little video explaining how it works:

October 22, 2009
Martini Moments

Martini Netherlands released this entertaining film, featuring some pretty people having their 'Martini Moments'. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more..

Music is by Dutch singer Caro Emerald.

Via DutchCowboys

September 25, 2009
Kill the CPM?


Maybe more for the media guys, but it's countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called "Let's kill the CPM" by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn't be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.

September 10, 2009
A brief letter: happiness is just one smile away

Dear brands:
do something like this

Then add your logo at the end or just in a corner, tiny size, i don't care, you already got me. Let me embed and send it to my friends and i'll make you rich and famous.

I was just one smile away and i'm that simple.

Yours respectfully,


(an HD version here)

September 03, 2009
WWF 9/11 commercial

There is a lot of controversy going on about the supposed ad from DDB Brazil for WWF, about the 9/11 and tsunami disasters. So far, it was only a print ad. But now a full commercial pops up, which doesn't make things any easier for WWF.

June 02, 2009
BooneOakley, a site within YouTube


What a wonderful idea, BooneOakley is a full service ad agency with a site that is not a site, everything is placed at YouTube, go check it out because it's quite original.

Thanks Idamor!

May 28, 2009
Tate Liverpool - Glenn Brown


Tough as is advertising a museum exhibition i found this way quite original, the Tate Liverpool gallery displaying the work of Glenn Brown through a series of 3D slide puzzles for visitors to play with the works.

March 25, 2009
Mini Clubman goes viral

I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself..

January 21, 2009
Dear Mr. President

You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a nice action coming from Pepsi and R/GA.


(via: TheFWA)

January 20, 2009
Inauguration of Barack Obama


I'm following Obama's inauguration using this app done by CNN, kind of cool that you can feed your Facebook newsfeed and see others' so there's a logged conversation about the whole event.

Update: There's also a new (and functional and beautiful) White House site.

ps: i was wondering about the clickthrough for that Vestas banner in the right corner of the page, ha!

January 13, 2009
A short history of marketing

"A short history of marketing", a little video done by Michael Reissinger for Scholz & Friends

November 14, 2008
Who let the dogs out?

I don't know why but i've spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time... even full-screen size... also, it's really funny the variation in the number of users depending on the puppies being on screen or not


I guess there must be an advertising lesson somewhere in this content... or is it just that they are adorable... ? Whatever, it would very interesting the exposure that a brand would get if they appeared somewhere on the screen... or is this the kind of thing that being sponsored is not worthy anymore?

(Thanks Pit!)

February 25, 2008

Inside North Kingdom

May 09, 2007

Quick links for May 8th

April 30, 2007

Quick links for April 30

March 12, 2007

Quick links for March 12th

March 06, 2007

Quick links for March 6th

January 15, 2007

Quick links for January 15th

July 17, 2006

Quick links for July 17

June 02, 2006

Quick links for June 2

May 31, 2006

Quick links for May 31

May 25, 2006

Quick links for May 25th

May 09, 2006

Quick links for May 9

September 28, 2005

Quick links for September 28th

September 19, 2005

Quick links for September 19

September 14, 2005

Quick links for September 14

September 13, 2005

Quick links for September 13

September 08, 2005

Quick links for September 8th

August 17, 2005

Quick links for August 17

August 16, 2005

Quick links for August 16

August 15, 2005

Quick links for August 15

August 14, 2005

Quick links for August 14

August 13, 2005

Quick links for August 13

August 12, 2005

Quick links for August 12

August 11, 2005

Quick links for August 11

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