Digital advertising and marketing: only the best ideas worldwide, since 2003

AXE - The Cleaner

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…

File under: argentina, axe, video

MINI: Fan the flame

2 weeks ago by Rocco comments

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope - when it breaks, the car is yours.

File under: automotive, facebook, mini

Heineken’s Social Tree

on December 11, 2011 by Rocco comments

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

File under: facebook, heineken

Christmas is coming

on November 13, 2011 by Rocco comments

It’s early November, and the first Christmas commercial allready popped up. You might find that annoying, untill you see the actual commercial. It’s touching and fun, and set’s the bar for all others this season. Read more…

File under: best, christmas

Grand Prix of Roggel

on September 28, 2011 by Rocco comments

Vodafone is going to provide fiber internet in The Netherlands. One of the first places to be connected is a quiet little village called Roggel. The introduction campaign centered around the question: “Is slow Roggel ready for fast fiber?” To get the answer, the smallest Grand Prix ever was organised, including Jenson Button. Read more…

File under: best, fiber, grand prix, jenson button, vodafone

Carlsberg cinema experiment

on September 23, 2011 by Rocco comments

Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?

File under: best, carlsberg, guerilla, heineken

Rhian touches herself

on September 18, 2011 by Rocco comments

How to get the attention of a male crowd for something dead serious, but somehow emberrassing. Easy, hire sexy Page 3 model Rhian Sugden. See how she can seduce and educate at the same time.

File under: awareness, cancer, rhian, social

Viral billboard

on September 9, 2011 by Rocco comments

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…

File under: best, canada, guerilla, outdoor, viral, virus

When you’re drunk

on September 2, 2011 by Rocco comments

Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.

File under: best, bocca, byturen, drinking, drunk

Just another day at the office for J-Lo

on August 31, 2011 by Rocco comments

When thinking about Jennifer Lopez, seeing her going to the office is not the first that comes up. But she does, and with success. Although for J-lo, going to the office just like anyone else is not as easy as it sounds.

File under: clothing, fashion, jennifer, lopez

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