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BrownCo targets active traders

BrownCo, the online brokerage offering of J.P. Morgan Invest, announced yesterday a new advertising campaign aimed at active traders. The integrated campaign consists of television, print and online ads with a total budget of $15 million. Online ads, developed by itraffic, will highlight the campaign’s messages and will run appear on major financial Web sites including CBSMarketWatch, SmartMoney and TheStreet.