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Tag archives: air action vigorsol
Vigorsol Air Action viral
Two years ago I wrote on this blog “Air Action Vigorsol needs viral marketing lessons“. Today I’m glad to see they learnt what a viral video really is. The farting squirrel might not be elegant, but it surely works for word of mouth.
Air Action Vigorsol needs viral marketing lessons
On the homepage of Yahoo! Italia a viral ad by Air Action Vigorsol got my attention. It’s fresh and funny reflecting the brand characteristics, so I really enjoyed it. But then I clicked on it, and the landing page was a huge disappointment. Have a look yourself and tell me what you think… - The viral ad - The landing page What a waste! You get people’s attention, you make them click, and then what? You show them an awful corporate homepage!!! What about the “send to a friend” option???? This is so sad… but this is Italy… now I guess you know why I want to get a job abroad…
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