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Tag archives: amsterdam
Peeing in the right pot
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.
A brief in under 140 characters
This is a nice idea. THEY is a creative agency in Amsterdam, and they are looking for an intern. They (hehe) have come up with a nice idea to get submissions. Using twitter they have posted three briefs that people can respond to. As the say on their twitter account… “a briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship”.
Nike uses art to attract the youth market
Pretty cool. Younger generations are less and less inclined to run and Nike Amsterdam is taking notice. Their newest Facebook campaign inspires young runners to paint their city using their running routes as their canvas.
The Glamour Stiletto Run
From the lovely Amsterdam a crazy idea by Bsur Concepting for Glamour: the Stiletto Run. On March 9th women will be challenged to race 75 meters in high heels, and the winner will be awarded with 10,000 euros. The event is currently being promoted with Tv, print and online ads, even if buzz will definitely make the difference to spread the word. In the image below, on the right side you see the heels you are allowed to use, while on the left you see what you cannot wear. The event will take place in an A’dam shopping district, which is still not known. I’d love to see the race taking place on the Leidestraat… think how difficult (and funny) it will be running in heels avoiding trams and tourists ) [news via AdRants]
The old woman and the bike
Yes, in Amsterdam bikes do get stolen. In a way, it’s part of the daily life, Amsterdammers are used to it usually don’t care reporting to the police their bike has disappeared. So the police this spring started an integrated campaign to fight the problem. Here you find three posters which really give you an idea of how the issue is relevant around here. Too bad I don’t know the agency who did this. Anyone can help?
Amsterdam, the new capital of advertising
Having recently moved to The Netherlands to start a new job, I was particularly happy to read that Amsterdam is emerging as a plucky player in the global advertising market. An article on the IHT points out the advertising market is flourishing, not only at local level but most of all with international accounts winning. In Amsterdam you find, among the others, 180, Wieden + Kennedy, StrawberryFrog, KesselsKramer and Selmore. I’m here from three weeks now, (but I’ve been studying here in 1999) and I can really tell Amsterdam is an excellent place to live (and work) in. The people is really nice, there are a lot of cultural events and things to do to keep your mind alive and kicky, everybody speaks English (but I’m already learning Dutch), there are no cars in the city center and you meet people from all cultures and backgrounds. Let’s go Dutch
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