Digital advertising and marketing: only the best ideas worldwide, since 2003

Live Augmented Reality for National Geographic Channel

on November 16, 2011 by Mark Comments

Pretty cool use of AR for National Geographic in a Mall. This tech is just getting better and more interactive. Read more…

File under: AR, best, National Geographic Society

The Volkswagen Beetle. Juiced Up.

on October 24, 2011 by Mark Comments

Pretty cool AR app for the new VW Beetle. You need to download the app and then point your smartphone/tablet at the outdoor posters to get the full experience. It’s nicely produced. The video below demonstrates this but I really wonder how many consumers will go to all that effort just to watch an ad? Read more…

File under: AR, best, canada, vw beetle

Vision of an Augmented City

on September 15, 2011 by Mark Comments

An outlook on the Roadmap of AR and the vision of an Augmented City - where contextual, digital information displayed in the real world is only a fingertip away. The advertising opportunities are endless! It’s all pretty mind-boggling but ohhhhh so cool. Read more…

File under: AR, best, new tech

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