Digital advertising and marketing: only the best ideas worldwide, since 2003

Diamonds (sometimes) are for men

on September 22, 2008 by Martina Comments

Giorgio did it again. Armani just launched a new fragrance for men, and to keep the pace with the times as also launched a website to support it.

With a dark, mysterious and sexy atmosphere as usual the site does a decent job to present the product (the visuals remind me a bit of Batman). Music plays a key role to keep the visit pleasant. The same goes for Josh Harnett, the protagonist of the TV spot.

Mercedes-Benz takes Armani on the Web

on October 16, 2003 by Martina Comments

Mercedes-Benz has taken Giorgio Armani’s exposition on the Web. A new micro-site features the itinerant exhibition produced by the Gugenheim Musum New York, and now showing in London. It shows approximately 400 creations of the Italian designer. It’s an interesting example of co-marketing, even though I found it rather plain and somehow sad in the way that it has been realized.

File under: armani, co-branding, co-marketing, mercedes-benz

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