Digital advertising and marketing: only the best ideas worldwide, since 2003

Potty-Mouthed Princesses Drop F-Bombs for Feminism

on October 24, 2014 by Mark Comments

Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses.

T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity. Read more…

File under: awareness, best

Every Last Drop

on February 12, 2013 by Mark Comments

Every Last Drop is an interactive parallax scrolling site that takes a look at how much water we waste on a daily basis and how small changes can make a big difference.

Rhian touches herself

on September 18, 2011 by Mark Comments

How to get the attention of a male crowd for something dead serious, but somehow emberrassing. Easy, hire sexy Page 3 model Rhian Sugden. See how she can seduce and educate at the same time.

The “One” campaign goes online

on June 16, 2005 by Martina Comments

ClickZ reports today the “One” campaign is debuting on the Web. The initiative, with the creativity by @radical.media, aims at raising awareness among Americans of global issues like Aids and poverty. Viewpoint created the rich media ads driving traffic to the one.org website. Advertising spaces have been donated, among the others, by AOL, 24/7 Real Media, MSN, Google and About.com.

File under: aids prevention, awareness, one

“Race the Pros” builds awareness

on August 5, 2004 by Martina Comments

Dodge brands received a boost in awareness thanks to an advergame, “Race the Pros” created by Wild Tangent. As ClickZ reports, awareness of Dodge brands was up 27.6 percent among Internet users who had played a new online branded game. On its web site, Wild Tangent features an interesting “advergames corner” presenting research and trends in the industry. A bunch of useful info for marketers…

File under: advergames, awareness, dodge

Audio improves awareness of Online Advertising

on November 18, 2003 by Martina Comments

According to a new study by Dynamic Logic, audio can greatly increase the awareness of online advertising. The news is reported today on MediaPost, explaining that the study, which was conducted for BabyCenter LLC, found that advertisers experienced 15 percent to 168 percent lifts in awareness by incorporating audio into the creative of ads. A few doubts… - Many people surf the Web at work with the audio turned off… - Many times audio might get annoying instead of interesting to users’ ears. In a way, it’s like pop-ups: an unexpected audio might disturb your quite navigation, taking your attention away from the content you are reading.

File under: audio, awareness, online ads

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