Digital advertising and marketing: only the best ideas worldwide, since 2003

The banner always comes last

on July 31, 2009 by Martina Comments

Let’s be honest. How many times when we work on an integrated or even on a purely digital campaign we think about online media executions since the very beginning? What’s your answer? I would say never, but ok, let’s go for a “very seldom”. Weird but true (in 2009), banners always come at the end of the creative process. Usually we are out of time and out of money to produce them and we end up with executions that even when they are good, they could surely have been better, and in particular they could have been more integrated with the campaign idea. This is why I loved the Tiger Woods rich media by Freestyle Interactive that was shared last #interactivemonday.

Comparison shopping in a banner

on July 5, 2005 by Martina Comments

eMiniMalls is a new online marketing solution created by Chitika which allows users to browse products and prices through a banner that provides contextually targeted content on the the Web page. Shopping.com is among the e-commerce sites testing the eMiniMalls, they are generating revenue for every click to the merchant site they provide.

File under: banner, comparison shopping

Adverblog