Digital advertising and marketing: only the best ideas worldwide, since 2003

Unemployee of the year

on September 20, 2012 by Martina Comments

Benetton and 72andSunny (maybe) did it again, launching a provocative campaign that addresses the global problem of youth unemployment. A series of print ads and a TVC running online and on MTV ironically celebrate the “non-employed” 18-30 year olds from around the world. But for once, the initiative isn’t just about the message, there is also a tangible action to help unemployed people. The campaign is actually a call to action to enter a contest and present worthwhile projects in support of local communities, who will receive financing from a Benetton foundation. Read more…

File under: 72andSunny, benetton, controversial ads

Benetton talks blogs

on November 8, 2006 by Martina Comments

talks blogs | Adverblog">Tweet

Benetton wakes up from its online marketing limbo and comes up with an interesting blog project: Benetton Talk. It’s “a place to ponder global themes and stuff we think we all should care about. Environment, rights, diversity, local communities, development… The goal is to highlight what is too often silenced by the media noise“. Behind it, there’s of course Fabrica. I like the idea, let’s hope they keep it alive and provocative as it should be. Thanks Guillermo for the hint.

File under: benetton, blog, online marketing

Benetton winning online communication

on April 7, 2004 by Martina Comments

Benetton has won the Investor Relations Best Practice European Website Award assigned by the Investor Relations Society, Europe’s leading professional body for investor relations practitioners. As explained in the press release the he main features of the /www.benetton.com/investors website are Benetton stock quotes in Milan, Frankfurt and New York reported with just 10 minutes’ delay, investment calculator, benchmark table information, sophisticated interactive charts, and a comprehensive archive of past financial statements, half-year and quarterly reports, press releases and past presentations.

File under: award, benetton, best web site, investor relations

Adverblog