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Tag archives: Bet On Soldier

An advergame as preview of a videogame

on July 15, 2005 by Martina Comments

If you enjoy shooting videogames (I loved playing Call of Duty and Medal of Honor with my colleagues), you will surely enjoy the “mini” version of Bet On Soldier created by Inbox Digital. The graphics is excellent and the online game really gives you the idea of how the PC game will be. This isn’t an advergame at 100 percent, but it’s a smart use of the Internet to generate interest in an upcoming release. Oli Christie, Creative Director of Inbox Digital commented:

This exciting game furthers our capabilities in the viral gaming area. The game takes production values to a new level and this gaming experience should really drive the viral opportunity to create interest this the game amongst the core target audience – PC gamers; it will be a perfect springboard for the launch campaign”.

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