Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: brand mistakes

Bad slogans and wasted money

on January 14, 2004 by Martina Comments

Let’s talk about brands, branding and slogans. Al Ries on Adage writes an article about “Wasting money on bad advertising slogans“, explaining how a brand could invest $40 million dollars in advertising without leaving an idea in the prospect’s mind. He quotes the case of food producer Tyson, but also provides a bunch of positive examples leading the route of successful advertising with powerful slogans. If you’re interested in branding and brand mistakes, have a look at a new blog, “Brand Autopsy“, it’s excellent.

File under: ,

Advertise here