Digital advertising and marketing: only the best ideas worldwide, since 2003

Merry Xmas, from Coca-Poland

on November 29, 2005 by Martina Comments

In Poland, Coca-Cola is online with an advergaming site to celebrate the Christmas period. The site features a total of six advergames. I managed to play only a Xmas-Coke version of the popular Chinese game Mahjong, then my score wasn’t good enough to access the second game. And here comes the best part of the site: only the first advergame is open to everybody, all the others require a minimum score to enter. If games are good and funny to play I really think this is a sticky idea to keep people on the site. Sorry but my Polish is not good enough to tell you if there is also a competition associated to the site. If any reader can help… thank you!

File under: advergames, christmas, coca-cola, poland

Crazy Xmas advergame

on November 23, 2004 by Martina Comments

Blockdot has released a new holiday game called,

File under: advergame, christmas, National Christmas Tree Association

I’m dreaming of a… “wireless” Christmas

on December 29, 2003 by Martina Comments

More than 600 millions SMS have been sent in Italy last week to wish “Merry Christmas”, while the MMS have been 20 millions. The news is reported by Cellulari.it, quoting numbers estimated by Telefono Blu. I confess it. Given the Vodafone Christmas card promotion, I sent more than 30 SMS myself, and I’ll probably do the same on January 1st.

File under: christmas, italy, sms

Teens, Santa Clause and the mobile phones

on December 29, 2003 by Martina Comments

Sounds like the title of a fairy tale, but the story of teens, Santa Clause and the mobile phones it’s simply in the results of a survey, commissioned by Cingular to investigate the relationship between US teenagers and cell phones. As explained last week on eMarketer, “nearly 50% of respondents said they want wireless phones to help them stay in touch with family and friends, a percentage that rises from 33% who said the same in 2001.”

File under: christmas, santa clause, wireless phones

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