Digital advertising and marketing: only the best ideas worldwide, since 2003

Is Pinterest The Next Hot Property In Digital Advertising?

on February 7, 2012 by Mark Comments

Pinterest is the hottest thing in social content curation right now and has been billed as one of the top web properties in 2012, even though it still remains invite only. If you want an invite, leave a comment at the end of the article with your email and we’ll invite as many as we can! Read more…

File under: brands, content, creativity, curation, infographic

Entertainment drives cell phones’ replacement

on June 17, 2004 by Martina Comments

A new report by Telephia says that entertainment applications are likely to help driving European mobile devices replacement. The press release explains the Telephia European Device Report, based on a survey of 27,000 mobile device users in six major Western European countries, reveals that currently 11 percent of European subscribers regularly use the camera feature on their phone, with another 27 percent interested in having it on their next device. Teenage subscribers (ages 15-17) lead the marketplace in camera adoption and interest, with 16 percent using camera and 47 percent desiring it on their next phone.

File under: content, entertainment, mobile replacement

Let’s mobilize (everything)

on May 25, 2004 by Martina Comments

No matter what the content is, you can get it on your mobile. SMS, MMS, WAP and UMTS. The potentials for mobile content are huge as an article on New Media Age explains today. There is a rush to mobilise all existing and new content. It’s a pity the article simply reports a few information and doesn’t provide the author’s opinion about the market evolution. I’m always negative when I read too much optimism and no analysis.

File under: content, mobilise

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