Tag archives: controversial ads

Unemployee of the year

Benetton and 72andSunny (maybe) did it again, launching a provocative campaign that addresses the global problem of youth unemployment. A series of print ads and a TVC running online and on MTV ironically celebrate the “non-employed” 18-30 year olds from around the world. But for once, the initiative isn’t just about the message, there is also a tangible action to help unemployed people. The campaign is actually a call to action to enter a contest and present worthwhile projects in support of local communities, who will receive financing from a Benetton foundation. Read more…

Crazy Frog leads the “Ads That Make News” chart

BrandRepublic has an article on the most talked ads on the UK scene, the ads which get the most editorial exposure on national newspapers. The Crazy Frog created by Jamster continues to obsess everybody, but also KFC ad (“Staff talking with mouths full”, you can watch it on AdLand) created by Bartle Bogle Hegarty, managed to annoy people a lot. However, BBC News reports the KFC TV advert which prompted a record 1,671 complaints did not breach industry guidelines, the Advertising Standards Authority (ASA) has ruled. The full chart of “Ads That Make News” is available here.

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