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Tag archives: customer acquisition

O2 promotes the Pay&Go Sim online

on May 18, 2005 by Martina Comments

UK carrier O2 is investing in online advertising to drive customer acquisition. New Media Age reports the mobile operator will take over for a day Yahoo’s homepage (it should be today, but I’m not sure , with ads also running on AOL and MSN. The initiative aims at selling the Pay&Go Sim, the nice thing is that users will be able to sign up directly from the banner. The creativity is by Agency Republic.

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