Digital advertising and marketing: only the best ideas worldwide, since 2003

Merry Lyxmas!

on December 22, 2005 by Martina Comments

Create your own, personalized and most of all, “sexy” Christmas card with the latest Lynx viral idea created by Dare. Just visit www.lynxmas.com. Nice idea, I’m sure men will love it, and women will ignore. The negative aspect is that having the girls spelling the message just takes too long.

File under: christmas, dare digital, lynx

Sony Ericsson “Soundtrack to your life” campaign

on August 14, 2005 by Martina Comments

Sony Ericsson has launched an online global campaign to promote its its first Walkman-branded mobile phone/music player, the W800.

File under: Bartle Bogle Hegarty, dare digital, sony ericsson, walkman phone

MSN’s Creative Showcase: June winners

on August 4, 2005 by Martina Comments

The IAB and MSN have awarded UK agency Wheel with the Creative Showcase for the US launch of Brahma beer. The campaign “You add - we multiplay” created by Poke London for the Christian Aid Week received an honorable mention (have a look at the Big Cow Farm viral). The microsite for the new Sony Ericsson K750 (by Dare Digital) we talked about recently, is also showcased on MSN’s site.

File under: creative showcase, dare digital, poke london, wheel

The Sony Ericsson “Girls on Tour”

on June 9, 2005 by Martina Comments

A couple of months ago Sony Ericsson has signed a sponsorship agreement with the WTA (which should stand for Women Tennis Association…). Now they are going online with a promotional site for the “Girls on Tour”. Dare Digital took care of the creative, developing an interactive and entertaining online experience. In the Tennis Challenge section you can tests your women tennis knowledge and you can also go “behind the scenes” of the WTA tour getting to know better some of the players.

File under: dare digital, Girls on Tour, sony ericsson, WTA

Shortlists for the Revolution Awards 2005

on February 22, 2005 by Martina Comments

The shortlists for the Revolution Awards 2005 have been announced. Eight companies are competing to win the Agency of the Year award: Dare Digital, Glue London, Grand Union, i-level, Profero, Quantum, The Usability Group and Unique Digital. Among the others, Dare Digital is running for six awards with four projects , all developed for the mobile industry: Sony Ericsson - K700i, O2 - Free Sim, Sony Ericsson - P910 and O2 - Friends.

File under: awards 2005, dare digital, revolution awards

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