Digital advertising and marketing: only the best ideas worldwide, since 2003

Renault Twizy trips with Guetta

on March 9, 2012 by Tim Comments

Renault’s Twizy just launched a pretty trippy online driving experience. The idea of ’plugging into positive energy” kicked off this week with a site that lets you steer a Twizy through a pop-psychedelic roller coaster. Left and right movements with the car lets Guetta’s track «Alphabeat» zip through your headphones. Connect with Facebook and the scenery gets populated with your friends names. Read more…

File under: david guetta, Digitas, Publicis Conseil, renault

L’Oréal launches an advergame party on MSN

on July 27, 2005 by Martina Comments

In Italy, L’Orèal Paris is promoting its new Party Proof gel with an advergame on MSN.it. In order to play, users need to register, and automatically access a draw which will give away 1000 music credits on MSN. The game itself is not particularly engaging: in a disco, dancing and listening to the new hit single by DJ David Guetta (who’s the testimonial of the campaign), you have to spoil the people who don’t use Party Proof. The agency behind the advergame is Adacto.

File under: advergame, david guetta, l'oreal, msn.it

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