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Tag archives: ddb new zealand

Be good to Mother Earth

on July 7, 2008 by Martina Comments

DDB New Zealand has created a witty Tv campaign to promote Cadbury muesli bars and, at the same time, respect for nature. I like the old style animations that remember me of Disney movies such as Cinderella and Whitesnow.

However I especially appreciate the educational approach of the campaign that results spontaneous and amusing enough to deliver the message even to small kids. A good series of ads to promote the product and most of all position the brand in the “green light”.

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Just the highlights

on June 22, 2005 by Martina Comments

DDB New Zealand for Sky - The History Channel. This campaign won the gold at AXIS 2005 Awards in the category “magazine advertising”.

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