Digital advertising and marketing: only the best ideas worldwide, since 2003

Delta Airlines integrated marketing

on January 18, 2004 by Martina Comments

iMediaconnection features the transcript of the session of Delta Airlines case study presented at the summit last month. It should be an excellent example of winning integrated marketing strategy, developed by Starcom/IP and Modem Media. Actually the case is pretty long and exhausting. Probably the transcript takes less time to its author, but requires more time (and patience) from the reader, so I gave up reading it… Sorry, but today is Sunday, I’m taking it easy…

File under: delta airlines, integrated marketing

The Instant Web Companies fly with Delta

on October 16, 2003 by Martina Comments

DMNews.com reports today that Delta Air Lines awarded a three-year contract to The Instant Web Companies, for producing its SkyMiles frequent-flyer newsletters, statements and membership credentials. In the press release, Rob Borden, SkyMiles program director, said:

“IWCO�s programming capabilities allow us to extend highly targeted offers to our members, driving customer loyalty in strategic markets.”

File under: delta airlines, email marketing

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