Tag archives: Dorst & Lesser

Grandma Hilde’s Renault 4

Yes, promotions are a crucial part of growing an audience on Facebook. But Renault in Holland showed that they don’t have to be run-of-the-mill executions but can come in the guise of nostalgia and good old storytelling.  The concept centred on a classic Renault 4 owned by the character Grandma Hilda. As she wasn’t able to drive it anymore, she decided to give it away to the most ardent Renault fan online. Read more…