Digital advertising and marketing: only the best ideas worldwide, since 2003

Is Europe online yet?

on March 3, 2004 by Martina Comments

Apparently yes, according to report just release by eMarketer. They say there are about 164 millions online users in Western Europe, a number which has grown at a rate of 24.5 percent between 2000 and 2003. Broadband adoption is also growing at a good pace as well as mobile internet. A data which really surprises me is the difference between senior men and women online. In Italy, for example, 10.6 percent of the Internet population (home users) is older than 55, well, 79 percent of these people are men and only 21 percent are women. In Germany and France the situation is almost the same. Only in the UK and Sweden things are going a little bit better. Come on girls wake up! Actually, as a woman, I have an explanation for this… senior women have so many things to do (ie. to run an house) and therefore have no time to “loose” surfing the Web

File under: emarketer, europe, report

Online advertising and the travel industry

on January 8, 2004 by Martina Comments

On eMarketer there’s an analysis of the travel industry contribution to online advertising in 2003. In the US in the first half of 2003, the industry accounted for nearly 24% of online advertising spending among top 200 brands in the US with total spending surpassing $71 million.

File under: emarketer, travel industry analysis, travel industry stats

eMarketer’s Online Advertising Essentials

on June 12, 2003 by Martina Comments

The new report on Online Advertising will be released by eMarketer at the end of this month. As the NYC based company revealed today in its daily newsletter, the report will also feature demographics concerning US Internet Users. For example, US Internet users spend online, on average, range from 261 hours to 702 hours per year and, according to eMarketer’s estimate, based on its analysis of all the relevant research data, each users spends online 7.6 hours weekly. I wish I was spending only 7.6 hours per week online. I guess this is my daily average�

File under: demographics, emarketer, online advertising

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