Digital advertising and marketing: only the best ideas worldwide, since 2003

Get lost in the madness

on March 15, 2006 by Martina Comments

My friends at eRoi have just launched “The Last Four”, a minisite to promote InFocus and it’s support to the NCAA March Madness. Check it out!

File under: eroi

The Holiday Office Olympics

on November 28, 2005 by Martina Comments

Well, as you know I’m a little bit biased in posting a news about my friends at eRoi. Ryan and Dylan are two lovely person (not just because they provide me with a free newsletter tool and, most of all, they can do crazy things… Check out www.wearshortshorts.com and see how the Holiday Office Olympics are going. You can buy merchandise related to the event, and even decide what is going to happen. Definitely an unusal way to present a company but also a good idea to showcase your abilities, even if not exactly marketing related ) A job needs to be a serious fun. If you don’t have a good time at work, how can you deliver your clients with the best results? In case you are asking… - yes, the guy in the picture is eRoi’s CEO - yes, he looks like John McEnroe - and yes, his shorts are waaaay to short…

File under: eroi, viral marketing

The email marketing dilemma

on November 17, 2005 by Martina Comments

What’s the best day to send out your emails to customers? My friends at Eroi have just release an interesting report analysing the opening rates day by day and by list size.

“In Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So from this quarter we reaffirm again that sending volume is inversely related to how reads and clicks are going to react with the one exception of Saturday.

You can download it for free here (opens .pdf).

File under: email marketing, eroi, report

Viral marketing drives videogame sales

on November 1, 2005 by Martina Comments

My friends at eRoi did a good job for Konami to promote their first videogame for Sony PSP. The Death Jr. advergame generated over than 1.5 million unique visitors in its first month online, getting traffic most of all through word-of-mouth (65% of which were via influencer and peer-level word-of-mouth, according to eROI tracking statistics). A month-and-a-half after hitting shelves, Death Jr. sales are exceeding projections by 135%.

File under: advergame, eroi, konami, viral marketing

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