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Fuel for Life: are you alive?

on August 27, 2007 by Martina Comments

Fuel for Life finally got legalized, the teaser phase is over and the new fragrance has been unveiled. If you go on Diesel.com you’ll see how they’ve decided to take a new, unusual approach to communicate a perfum, with six short videos extremely emotional and in a way cryptic.

The key question is: are you alive? You can find out the answer watching the series of brilliant videos, or browsing through a site that requires quite an effort to be fully experienced (and understood).

Diesel, Fuel For Life

on August 17, 2007 by Martina Comments

Fuel For Life is coming. And there’s Diesel behind it. This time I have no insider’s insights to share, as I don’t know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by Phil Hansen), and point you to the website of the Society against Legalization. And this is a new video posted this afternoon…

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