Digital advertising and marketing: only the best ideas worldwide, since 2003

Boardwalk Empire takes over the NYC subway

on September 13, 2011 by Martina Comments

Boardwalk Empire Vintage NYC Subway Train Promo

Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.

The Good Gift Seeker

on December 2, 2005 by Martina Comments

Need help with the Christmas gifts? HBO has a nice idea to help you out and, of course, increase the sales of its Series on DVD. Have a look at www.goodgiftseeker.com. You can find the perfect gift for someone (mom, dad, son etc…) just by filling in his/her personality and hobbies. You can also drop a hint to friends to get for Christmas something you actually want. Atmosphere BBDO New York did the job.

File under: atmosphere bbdo, HBO

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