Digital advertising and marketing: only the best ideas worldwide, since 2003

The history of the heart

on February 20, 2008 by Martina Comments

The Heart exhibition at the Wellcome Collection explores the medical and cultural significance of the heart. Featuring exhibits from the Egyptian Book of the Dead, Leonardo da Vinci and Andy Warhol, through to live heart surgery.

Interesting to discover such an interactive site to promote an exhibition. Curious to find medical information approached in such a way. It’s not really the kind of content I’ll be willing to discover (I’m too easily impressionable), but I definitely appreciate the effort of making science and medicine accessible.

The agency behind the site is Unit9.

File under: heart, london, medicine

Meet@Teen Heart

on December 4, 2007 by Martina Comments

From the UK, a nice project by the British Heart Foundation to explain young people how the heart works and how to keep it healthy.

The topic is tricky, and the audience is even more complicated to reach and understand, so it’s quite interesting to browse around and discover the tools the BHF has decided to use to deliver the message. The agency is Positive Digital.

File under: heart, social campaign

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