Digital advertising and marketing: only the best ideas worldwide, since 2003

The Big Warm Up

on November 2, 2009 by Martina Comments

A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It’s called the Big Warm Up.

The project is interesting not only because it aims at driving attention to the social issue but also because it’s very well executed with a great soundtrack and a very nice use of infographics.

Sidewalks of Paris

on October 24, 2006 by Martina Comments

A strong guerrilla campaign done in France by Médecins du Monde to get people’s attention on the drama of clochards sleeping and dying on the streets every winter because of the cold. Copy says: Every winter, hundreds of homeless die on the sidewalks. React. The agency is Euro RSCG C&O. Maybe it’s not an extremely original concept (I believe a lot of campaigns for road safety have been already using it) but it’s new the problem they apply it to. via Houtlust.

File under: homeless, paris, social campaign

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