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Tag archives: IAB UK

IAB UK ready for an advertising push

on November 5, 2003 by Martina Comments

NetImperative reports IAB UK will launch an advertising campaign ‘Online: The interactive ingredient’. The initiative will include print ads, direct mail and industry forums, with a media investment of more than �325,000. Beginning next year a microsite will also be launched and promoted with online banners. The IAB is planning to regularly use marketing campaign to promote its activity and online advertising in general.

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Sometimes they come back

on October 20, 2003 by Martina Comments

According to a new report, by MSN Online Pulse report, produced in conjunction with the IAB, online advertising is about to have a dramatic comeback. MediaGuardian comments today the report’s findings, explaining both the good and the bad news about online advertising future.

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