Digital advertising and marketing: only the best ideas worldwide, since 2003

Direct marketing with IM

on May 20, 2004 by Martina Comments

Go where the prospect is… The marketers’ motto can be applied now also to IM softwares loved, in particular, by teenagers. Instant messaging provide great opportunities for brands that want to get in touch with people under 25, as an article on iMedia Connection explains, presenting numbers and few examples of IM used as a marketing tool. The article is pretty good, but it’s important that it has been written by a person who works for a technology provider directly engaged in the IM business.

File under: instant messaging, marketing

The messaging business

on April 29, 2004 by Martina Comments

People love to communicate with each other. Sms, mms, instant messaging, the briefer the communication, the more they love it, and this passion for communication means business for a lot of players. On Telco(r)evolutions, The Radicati Group features a deep analysis of the “messaging” phenomenon and of its business implications with stats and revenue estimates.

File under: estimates, instant messaging, mms, sms

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