Digital advertising and marketing: only the best ideas worldwide, since 2003

Students’ Corner: The Last Train

on October 31, 2011 by Martina Comments

Time to share a new Student Project of the week. This time we give space to a beautiful 1 minute animation short movie made in Ireland created by The Animation Hub, a collaboration between staff and students of The Irish School of Animation, the Trinity College’s Graphics, Vision and Visualisation Group and the animation studio Giant Creative.

Budweiser Ice Cold Index

on June 13, 2011 by Martina Comments

The hotter the day, the less you pay. It’s this easy. Download the Budweiser application on your smartphone (works on iPhone, Android, Blackberry and Nokia) and get discounts or even a free beer if the weather is very hot.

Integrated marketing campaign to attract tourists to Ireland

on September 22, 2003 by Martina Comments

“There’s only one destination in Autumn”. And that’s Ireland, according to a new integrated campaign launched by Tourism Ireland to attract tourists to the country. Revolution Magazine reports that direct mail, email and the Web have been employed to to promote seasonal autumn packages linked to festivals taking place over the coming months.

File under: direct mail, integrated campaigns, ireland

Mobile marketing: a success in Ireland

on September 15, 2003 by Martina Comments

New Media Age reports today that “the wireless space in Ireland today is ‘nothing less than a revolution’”. Opt-in has proved to be the key to the success of mobile marketing in the Irish market place, and more and more companies are happy with the results of their wireless campaigns. By the way, Ireland has the highest per-capita texters in Europe.

File under: ireland, mobile marketing, texters

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