Digital advertising and marketing: only the best ideas worldwide, since 2003

Jaguar’s F-Type Short Film

on March 11, 2013 by Mark Comments

An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.

The Jaguar advergame

on July 28, 2005 by Martina Comments

Shall we call it a luxury advergame? In the UK, Jaguar has launched an online Urban Golf challenge, an advergame created by Skive Creative and seeded by Cake New Media at Eatmail. Jaguar’s idea is to promote it’s S-Type R model to over 35 affluent males and to build up a database of opt-in contacts. Players who submit their score automatically enter a draw where they have the chance to win a “golfing day” with European Tour player David Howell.

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