Digital advertising and marketing: only the best ideas worldwide, since 2003

Food Porn : sexy advertising

on April 11, 2014 by Bridget Comments

To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines. Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand). The agency was Marcel in Paris.

Brands cashing in social currency

on December 7, 2012 by Bridget Comments

Special K is the latest brand to be cashing in on social currency with the popup “tweet shop” that launched in London in September to promote a new line of crisps. People could get a free packet by paying with a tweet.

Tim Burgess tweet creates cereal

on February 22, 2012 by Tim Comments

An amazeballsocialmedia story indeed: Charlatans frontman Tim Burgess tweeted his followers that he wanted to create a breakfast cereal called “Totes Amazeballs”. Joking or not, Kellogg’s heard about the idea and reacted in record time. Now Tim has indeed created a unique breakfast dish, thanks to one tweet.

Kellogg’s: your new dress

on July 19, 2005 by Martina Comments

JWT SSA for Kellogg’s Special K (Spain), winner of the bronze lion at the Cannes Advertising Festival in the print sweet foods category. (Click on the image to enlarge it)

File under: jwt ssa, kellog's, spain

Kellogg presents ‘Crunchy Nut Clusters’ competition

on October 30, 2003 by Martina Comments

Digital Agency MagneticNorth has created a new online competition Kellog’s account. As Revolution explains, there’s a Tv campaign that drives users to a microsite where they can enter a competition to describe the cereal’s taste by creating a sound and image montage reflecting tastes, textures, sounds and pictures from the TV ad, within a New York-themed interface. Prizes include a trip to New York, a European weekend anda deluxe health spa weekend. Very nice idea, full of sounds effects and flashy images. But, in my opinion, the overall experience results rather confusing.

File under: kellog's, microsite, online competition

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