Tag archives: kitchens to drea

New Ikea kitchens to dream

Forsman & Bodenfors did it again: another set of Ikea dream kitchens is online to be explored. We’ve already seen the great idea to navigate through the images, so this time they’ve decided to surprise (and impress) us with a great art direction that combines music & environments. From the Italian tarantella for the crowded family eating outside to the stylish swing for the gay couple, music plays a key role in the experience. Special effects do a great job for branding, small kitchen products are there, but I miss something about the kitchens themselves which end up being just the environment where the voyeuristic takes place. But maybe they are right. These are kitchens to dream, and just flying through them is teasing enough to start dreaming them…