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Tag archives: LG Electronics

LG unusual product demo

on January 6, 2012 by Laurent Comments

Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.

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In Europe LG picks Euro RSCG and Starcom

on April 13, 2005 by Martina Comments

LG Electronics Europe has announced chosen Euro RSCG (for creativity) and Starcom (for planning) to manage its advertising in Europe. LG opened its headquarters in Europe last year, and the decision to select specific agencies for Europe confirms their plans to further expand o the market. Euro RSCG London won the account leaving behind Y&R, Saatchi & Saatchi and Leo Burnett, while Starcom succeeded over Mindshare, Carat und Universal McCanns.

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